Emilie Tardif, Master's Degree in Information and Communication (2004), Managing Director of Val de Loire TV and Head of Audiovisual Production at Groupe Nouvelle République

20 May 2025 Alumni Portraits

On May 15, 2025, former UCO student Emilie Tardif invited a small group of alumni to visit Val de Loire TV. It was an opportunity for her to share her story and introduce us to the channel.

Can you introduce yourself and tell us about your career?

I obtained my Master's degree in Communications with a specialization in cultural mediation at UCO in 2004. Alongside my studies, I was also events project manager for La forêt des livres, an annual literary festival in the Indre-et-Loire region. I then worked for a few years in corporate communications at Citya immobilier, before becoming TV presenter, editor and journalist at TV Tours, which became Val de Loire TV on March 24, 2025. Today, I'm managing director of Val de Loire TV and head of audiovisual production at La Nouvelle République, where I can apply the production, events and communications skills I've developed along the way.

Can you introduce us to Val de Loire TV?

Val de Loire TV is a local channel belonging to the Nouvelle République Group. We are a team of 23 people whose aim is to inform, entertain and bring people together. Our editorial line is based on local information, and a variety of programs are broadcast 24 hours a day: TV news, positive information, talk shows, cultural programs and entertainment. We regularly welcome guests from the worlds of politics, business, associations, sport, music and culture, who come to talk about their current affairs, as well as residents of the Indre-et-Loire and Loir-et-Cher departments, who take part in our programs.

What are the challenges facing a local TV channel like Val de Loire TV?

The main challenge is to develop our channel while adapting to a new economic context. As a local channel, our content is accessible free of charge, and we don't operate on a subscription or pay-per-view model. We receive public subsidies, but the media landscape is changing, and we're facing competition from GAFAMs and the withdrawal of local authorities. What's more, ARCOM's production quality standards are evolving, requiring major investments to maintain our circulation.

What are the channel's plans for the future?

Our priority is to ensure the long-term viability of our business model. We need to find new resources and create value through new formats, by developing the audiovisual production business and commercial projects with retailers, event organizers and institutions.